What Vimeo OTT costs in 2026: Starter and Enterprise plans, card and upload fees, app store cuts and the questions to ask Vimeo sales.
By Sampath Mallidi, CEO of Revidd | Prices checked October 17, 2026
Vimeo OTT pricing in 2026 comes in two plans. Starter costs $1 per subscriber a month plus 10% of one-time purchases, with upload and transaction fees on top. Enterprise has no public price: Vimeo quotes it, and it is the plan that adds TV apps, live events, advertising and a 24/7 live linear channel. Every figure on this page comes from Vimeo's own pricing page and help articles, linked where we use them.
TL;DR: Starter is $1 per subscriber a month and 10% of one-time sales, web only and pre-recorded only. Enterprise is quoted by Vimeo sales and adds TV and mobile apps, live, AVOD and a 24/7 channel. On top of either plan you pay card fees, upload hours and, for in-app sales, the app store's cut of up to 30%. Vimeo says its Samsung and Xbox apps can't sell subscriptions in the app, so check that before you plan TV revenue.
How much does Vimeo OTT cost in 2026?
Vimeo OTT Starter costs $1 per subscriber a month and 10% of one-time purchases. Vimeo OTT Enterprise is priced by quote. The table shows what each plan includes on Vimeo's pricing page today.
Plan detail | Starter | Enterprise |
|---|---|---|
Price | $1 per subscriber a month, 10% of one-time purchases, plus upload and transaction fees | No public price; "Monthly or yearly subscription" with volume-based discounts, plus upload and transaction fees |
Screens | Web only | Web, iOS, Android, Apple TV, Android TV, Roku, Amazon Fire, Xbox, Samsung, LG and Vizio |
Video | Pre-recorded only | Pre-recorded, live events and a 24/7 live linear channel |
Ways to earn | Subscriptions (SVOD), purchases (TVOD), free trials | SVOD, TVOD, advertising (AVOD), live pay-per-view, free trials |
Included | Bandwidth included (Vimeo: "cover unlimited bandwidth") | 60TB bandwidth, 200 upload hours, 1080p, branded apps |
Support | Dedicated account management; optional live production services | |
Contract | No upfront cost | FAQ says it "requires an annual subscription agreement" |
Source: vimeo.com/ott/pricing, checked October 17, 2026. Vimeo now also markets the product as Vimeo Streaming; the pricing page still calls the plans Vimeo OTT.
What does Vimeo OTT Starter include, and what does it leave out?
Starter gives you a web storefront for subscriptions, rentals and purchases, with free trials and no upfront cost. It leaves out every TV and mobile app, live video, advertising and the 24/7 channel. Those are Enterprise only.
What you get
A web storefront, SVOD and TVOD, free trials, email support and bandwidth included in the $1 fee. Vimeo also lets you add videos already in your Vimeo library "without purchasing or using OTT upload hours", using your Vimeo storage instead.
What you don't get
Roku, Fire TV, Apple TV, Samsung, LG and mobile apps; live events; AVOD; and the 24/7 live linear channel. If your audience watches on TVs, Starter is a test, not a launch.
What fees come on top of the $1 per subscriber?
Card processing, transaction fees, upload hours and a few per-unit charges. Vimeo's pricing breakdown and upload hours page list them.
Fee | What Vimeo lists |
|---|---|
Subscriptions (SVOD) | $1 per subscriber a month, plus merchant fees of 2.5% + 30 cents |
Annual subscribers | $12 upfront per annual subscriber ($1 x 12 months) |
Buy or rent (TVOD) | 10% + 50 cents per transaction, merchant fee included |
Upload hours | First hour free; $99 for up to 10 hours, $149 for up to 25, $199 for up to 50. Pay as you go, never expire |
Screeners and coupons | 100 free a month, then $1 each. A 100% off promo still costs the $1 subscriber fee |
Branded app purchases | Fulfillment fees, including users added for free, charged to the card on file |
Programmatic fulfillments and added customers | $1 per unit |
Branded apps and live | "Contact us" |
Checked October 17, 2026. For a side-by-side with a creator platform, see Vimeo OTT vs Uscreen pricing.
A worked example
Say you have 1,000 monthly subscribers at a $9.99 price you set. These are example inputs, not real customer numbers.
Subscriber fees: 1,000 x $1 = $1,000 a month.
Merchant fees, if the 2.5% + 30 cents applies to each $9.99 charge: 1,000 x ($0.25 + $0.30) = about $550 a month.
Total: about $1,550 a month on $9,990 of sales, before upload hours and any app store cut.
Vimeo's breakdown does not say in so many words how the merchant fee is applied, so ask your rep to confirm it with your own numbers.
How much does Vimeo OTT Enterprise cost?
Vimeo does not publish an Enterprise price. Its pricing page lists "Monthly or yearly subscription" with "Volume-based discounts available", while its FAQ says Enterprise "requires an annual subscription agreement". Ask sales which applies to you and get it in writing.
Enterprise includes 60TB bandwidth, 200 upload hours, 1080p, branded apps and dedicated account management. On the fee breakdown, branded apps and live are "Contact us", so the quote is where TV apps and live get priced.
Why you see other Enterprise numbers online
Older and third-party reviews still rank. AudiencePlayer's review dated May 20, 2020 lists "$500,- per month" per extra app. Dacast's review dated March 22, 2025 lists a "Growth" plan "starting at $500/month". Neither figure, and no Growth plan, appears on Vimeo's pricing page as of October 17, 2026. Treat them as history and ask Vimeo for a current quote.
What do Apple, Google, Roku and Amazon take from Vimeo OTT app subscriptions?
When viewers subscribe inside a branded app, the app store takes a share before you do. Vimeo's in-app fees article (last updated March 19, 2025) lists these terms.
Store | Account cost | Cut of in-app subscriptions | Buy or rent in the app |
|---|---|---|---|
Apple | $99 a year | 30% in year one, 15% from year two; 15% in the Small Business Program | Not stated |
Google Play | $25 one time | 30% in a subscriber's first year, 15% after; 15% tier on the first $1M | Subject to 30% |
Roku | None | 20%, and Vimeo says it "does not change" | Not available on Roku |
Amazon | None | 20% for Movies and TV subscriptions | Not stated |
Samsung, Xbox | n/a | No in-app purchasing | No |
Samsung and Xbox apps can't sell in the app
Vimeo's article says its OTT apps on Xbox One and Samsung TVs "don't support any form of in-app purchasing". Viewers must subscribe on the web or another app first, then sign in on the TV. If Samsung TVs matter to your audience, plan that sign-up path before launch.
Did Vimeo stop supporting Roku and Fire TV apps?
Not for Vimeo OTT. On June 27, 2023, Vimeo retired its own consumer apps on Android TV, Fire TV and Roku. Its help article says the change "does not apply to branded apps available to Vimeo OTT Enterprise sellers". Enterprise still lists Roku and Amazon Fire on its pricing page.
Is Vimeo OTT a good deal for Vimeo On Demand sellers?
It can be, for web sales. Vimeo On Demand fully shuts down on November 20, 2026, and Vimeo's Seller FAQ calls Vimeo OTT "the recommended alternative". It also says content and subscriber data "will not be automatically migrated", so any move is a fresh start. Read our Vimeo On Demand shutdown guide and build your dates with the free Vimeo On Demand migration planner.
When is Vimeo OTT the right choice?
Vimeo OTT is a sensible pick in three cases:
You want to test web-only subscriptions with a small audience and no upfront cost. Starter's $1 fee scales with you.
You already host on Vimeo. Library videos can go into OTT without buying upload hours.
You want a large vendor's hosting and Enterprise extras such as optional live production services.
When should a broadcaster compare other platforms?
Compare when you need TV apps on day one, live and a 24/7 channel with a program guide, advertising next to subscriptions, or viewers who sign up on Samsung TVs. Those are Enterprise items on Vimeo, priced only by quote, so get competing quotes at the same time.
Revidd is one option to quote. It runs on-demand, live and 24/7 FAST channels from one CMS, with native apps on Roku, Samsung, LG, Vizio, Apple TV, Fire TV and Android TV, plus web and mobile. Branded apps can be ready in as little as 1 to 2 weeks, plus app store review that Revidd doesn't control. Ads run through SCTE-35 markers for your ad partners, and the apps carry your brand with no "powered by" label. Revidd powers streaming that reaches more than 38 million viewers and 5.2 million monthly active viewers across 15 countries. See white-label OTT apps on every TV platform, VOD, live and FAST in one platform, Revidd vs Vimeo OTT and the best white label OTT platforms for broadcasters.
Getting a Vimeo OTT Enterprise quote? Book a demo and compare it with Revidd for the same screens and channels.
What should you ask Vimeo sales before you sign?
Is the Enterprise contract annual or monthly?
What happens when you pass 60TB of bandwidth or 200 upload hours?
Which TV and mobile apps are in the quote, and who submits them to the stores?
How much are fulfillment fees on branded app purchases?
How is the 2.5% + 30 cents merchant fee applied?
How will Samsung TV viewers subscribe without in-app purchasing?
How do you export subscribers, purchase history and video files if you leave?
If you might leave later, read how to migrate from Vimeo OTT and our OTT platform migration guide before you sign.
Frequently asked questions
How much does Vimeo OTT cost?
Vimeo OTT Starter costs $1 per subscriber a month plus 10% of one-time purchases, with upload and transaction fees on top, according to Vimeo's pricing page on October 17, 2026. Vimeo OTT Enterprise has no public price and is quoted by Vimeo sales.
How much does Vimeo OTT Enterprise cost?
Vimeo does not publish a Vimeo OTT Enterprise price. Its pricing page lists monthly or yearly billing with volume-based discounts, while its FAQ says Enterprise requires an annual subscription agreement, so confirm the terms in writing.
Does Vimeo OTT Starter include TV apps or live streaming?
No. Vimeo OTT Starter is web only and pre-recorded only. TV and mobile apps, live events, advertising and a 24/7 live linear channel are on Enterprise.
What fees does Vimeo OTT charge on top of the subscriber fee?
Vimeo's pricing breakdown lists merchant fees of 2.5% + 30 cents on subscriptions, 10% + 50 cents per buy or rent transaction, and paid upload hours from $99 for up to 10 hours. App stores take their own share of in-app subscriptions.
Did Vimeo stop supporting Roku and Fire TV apps?
Vimeo retired its own consumer TV apps on June 27, 2023, but says the change does not apply to branded apps for Vimeo OTT Enterprise sellers. Vimeo OTT Enterprise still lists Roku and Amazon Fire apps.
Can viewers subscribe inside a Vimeo OTT Samsung TV app?
Not today. Vimeo's help article says its OTT apps on Samsung TVs and Xbox One don't support in-app purchasing, so viewers must subscribe on another platform first.
The bottom line on Vimeo OTT pricing
Vimeo OTT pricing is simple at the Starter level and opaque at Enterprise, where TV apps, live and the 24/7 channel live. Add card fees, upload hours and app store cuts before you compare, and get every Enterprise term in writing.
Want a second quote for the same screens and channels? Book a demo with the Revidd team.
