By Sampath Mallidi, CEO of Revidd · October 2026
A white label OTT app is a streaming app that a platform vendor builds and runs, and that appears under your name. Viewers see your logo, your colors and your content. They never see the vendor. If you own a video library or run channels and want apps on phones, the web and TV screens without hiring developers, this is the usual route. This page explains what you get, what you still have to supply, and when a different option is the better call.
TL;DR: With a white label OTT app you supply the brand, the content and the rights. The platform supplies the apps and the system behind them. With Revidd, apps can be ready in as little as 1 to 2 weeks, then each store reviews them on its own clock. If you only need a simple channel for a small audience, or you want a fully custom product, another route may suit you better.
What is a white label OTT app?
It is a streaming app made by one company and sold under another company's brand. The vendor writes the code and keeps it working on each device. You decide the name, the look and what plays inside it.
"OTT" means video delivered over the internet instead of cable or antenna. It is not a template you edit and publish yourself. You are renting a finished product, so the vendor matters more than the template.
What do you get with a white label OTT app?
A good package covers the app, the system behind it and the screens it runs on.
Branded apps. Your name, icon, colors and home screen layout.
One place to manage content. You upload movies, episodes, series and live channels once. They show up in every app.
Ways to earn. Subscriptions, rentals, pay per view, free viewing with ads, or a mix of them.
Many screens from one setup. Revidd runs native apps on Roku, Samsung, LG, Vizio, Apple TV, Fire TV, Android TV, iPhone, iPad and Android, plus responsive web apps. That is 50+ device endpoints from one integration.
Live and FAST. Live events and your own FAST channels run inside your apps. For ads, Revidd outputs SCTE-35 markers for your ad partners.
What do you still have to supply?
The vendor does not make your brand or your content. Here is the split.
Item | You | The platform |
|---|---|---|
Logo, colors, app name | Yes | Applies them |
Videos, artwork, descriptions | Yes | Holds and shows them |
Rights to the content | Yes | No |
App code for each device | No | Yes |
Privacy policy and support contact | Yes | No |
Content rights and store paperwork hold most launches up, because they wait on people at your end. Start both on day one. Our CTV app store submission checklist lists what each store asks for.
How long does it take to launch?
The build can be fast. With Revidd, apps can be ready in as little as 1 to 2 weeks. Store review comes after that, and it is set by Apple, Google, Roku, Amazon and the TV makers. No vendor controls it, so be wary of a fixed go live date for every device. For a full timeline, read how long it takes to launch an OTT app.
What does a white label OTT app cost?
Prices vary a lot between vendors, and we do not list any here. Ask each vendor the same questions so you can compare like for like.
What is included in the quote, and what costs extra?
Does the quote cover every device you need, or only some?
Who pays store fees and developer account costs?
What happens to the cost if you add apps or regions later?
Then compare that total with the cost of building the apps yourself. Our guide to the cost to build an OTT platform walks through that side. For Revidd pricing, request a demo and we will quote you for your setup.
How do you pick a white label OTT app vendor?
Check five things before you sign.
Native or wrapped. Ask whether each TV app is a real native app or a website in a wrapper.
Your device list. Confirm every screen your viewers use, not just the ones on the sales page.
Your business model. Make sure it supports the mix of subscriptions, rentals and ads you plan to run.
Who holds the accounts. Ask whose name sits on each developer account, and what happens if you leave.
Who does the updates. Phones and TVs change their rules every year. Ask who updates your apps and how fast.
Comparing full platforms? Our list of the best white label OTT platforms puts several side by side.
When is another option better?
A white label app is not right for everyone. Be honest about which of these is you.
You are a solo creator selling courses or a few videos. A creator tool is built for that. Our guide to no code OTT app builders covers the field, and some of those tools suit small teams better than Revidd does.
You want a product no one else has. If the app itself is your edge, with features and screens built just for you, a custom build with your own developers gives you full control. Expect a longer, costlier road. See build versus buy.
Your audience already lives on YouTube. If you do not need subscriptions or your own brand home, posting there may be enough for now.
You want your channels carried on other FAST services. Revidd gives you FAST channels inside your own apps. It does not place them on third party FAST services. A distribution vendor does that job.
How does Revidd do white label OTT apps?
Revidd is a streaming platform for broadcasters, FAST operators and media companies, not a tool for creators. One system runs your on demand library, live events and FAST channels, and drives your branded apps on every major screen. You do not need an in house engineering team.
Revidd powers streaming that reaches more than 38 million viewers and 5.2 million monthly active viewers across 15 countries.
See the product on our white label OTT apps page, or read our guide to the white label OTT platform behind the apps.
FAQs
What is a white label OTT app?
It is a streaming app built and run by a vendor but shown under your brand. Viewers see your name, logo and content. The vendor keeps the code working on each device.
How long does it take to launch a white label OTT app?
With Revidd, apps can be ready in as little as 1 to 2 weeks. Each store then reviews the app on its own timeline, outside Revidd's control. Missing content rights or store accounts are the usual delays.
Which devices can a white label OTT app run on?
With Revidd, native apps run on Roku, Samsung, LG, Vizio, Apple TV, Fire TV, Android TV, iPhone, iPad and Android, plus responsive web apps. That is 50+ device endpoints from one integration. Check any vendor's list against your own audience.
Do I need developers to run a white label OTT app?
No. With Revidd, you do not need an in house engineering team. Your team manages content, access and the home screen in one CMS.
Can I earn money from a white label OTT app?
Yes. You can run subscriptions, rentals, pay per view, free viewing with ads, or a mix. For ads, Revidd outputs SCTE-35 markers for your ad partners.
Ready to see your own branded apps? Request a demo.
