How Ultra Media Launched 8 OTT Platforms on One Stack

By Sampath Mallidi, CEO of Revidd · Last updated June 2026

Launching one OTT platform is a project. Launching eight, multilingual, with enterprise DRM and regulatory compliance built in, is an enterprise undertaking. Ultra Media did it on Revidd's white-label infrastructure. Here is how.

Ultra Media launched eight multilingual OTT platforms on Revidd's white-label infrastructure, with a full backend ecosystem (CMS, CRM, DRM, transcoding, analytics, and AI recommendations), enterprise-grade DRM, and an automated statutory content-insertion system for regulatory compliance. It used a single stack to spin up multiple segmented platforms and capture different audiences.

This is a case study in white-label OTT at enterprise scale.

The Challenge

Ultra Media set out to use its large subscriber base to launch multiple multilingual OTT platforms, capturing segmented audiences and accelerating geographic expansion, which required scale, segmentation, security, and compliance at once. A single platform would not capture distinct audience segments; building eight from scratch would be prohibitive.

The core problems were familiar but amplified by scale: revenue tied to third-party platforms, no direct ownership of the audience, and limited monetization control, plus enterprise-specific requirements: premium content security, regulatory compliance for statutory content, and the need to launch and operate many platforms efficiently.

The Solution

Ultra Media launched eight OTT platforms on Revidd's white-label stack, with a complete backend, enterprise DRM, and automated compliance, from one infrastructure. Revidd provided the platform, security, and automation; Ultra brought the content and the multi-platform strategy.

The key elements:

• Eight white-label OTT platforms: multiple branded, multilingual platforms spun up on one stack to capture segmented audiences, with SVOD, AVOD, and TVOD monetization.

• A full backend ecosystem: CMS, CRM, DRM, transcoding, analytics, and AI recommendations, the complete operational stack, delivered rather than built.

• Enterprise-grade DRM: device-level enforcement that blocks screen recording and screenshots, securing premium, high-value content. This builds on standard multi-DRM systems like Google Widevine, Apple FairPlay, and Microsoft PlayReady that govern licensed playback across devices.

• Automated statutory content insertion: automatic insertion of warnings, disclaimers, and statutory scenes for regulatory compliance, with a fully automated workflow requiring zero manual editorial work.

The compliance automation is notable: statutory requirements that would otherwise demand constant manual editorial work were handled automatically, at scale, across platforms.

The Results

Ultra Media operates eight multilingual OTT platforms on Revidd's white-label infrastructure with enterprise DRM and automated compliance, showing that a content company can run a portfolio of platforms from one stack without building or maintaining the technology. The multi-platform strategy let Ultra segment audiences and expand without proportional engineering cost.

The outcome shows the advantage of white-label at the high end: enterprise-grade security and compliance, plus the efficiency of launching many platforms from shared infrastructure, delivered as a managed stack rather than an in-house build.

Why It Matters for Large Content Companies

Ultra Media shows that white-label OTT scales to the enterprise: a large content company can launch and operate multiple platforms, with the security and compliance enterprise content demands, without building the stack. The build-vs-buy logic holds even at scale.

The lessons: use shared white-label infrastructure to launch multiple segmented platforms efficiently, rely on enterprise DRM to protect premium content, and automate compliance rather than staffing it manually. Our build vs buy OTT guide and white-label OTT guide cover when buying wins, including at scale, and our explainer on what DRM is in streaming breaks down how content protection works.

Launch and Scale Your OTT Portfolio

If you are a large content company that needs multiple platforms, enterprise DRM, and compliance without building the technology, book a demo. We will show how a portfolio like Ultra Media's runs on Revidd's white-label infrastructure.

FAQ

What did Ultra Media build on Revidd?
Ultra Media launched eight multilingual OTT platforms on Revidd's white-label infrastructure, with a full backend (CMS, CRM, DRM, transcoding, analytics, AI recommendations), enterprise-grade DRM, and an automated statutory content-insertion system for compliance.

How did Ultra Media launch eight platforms efficiently?
By using Revidd's white-label stack to spin up multiple branded, multilingual platforms from shared infrastructure, rather than building each from scratch. This let Ultra segment audiences and expand without proportional engineering cost.

What is enterprise DRM in this context?
Device-level digital rights management that blocks screen recording and screenshots, protecting premium, high-value content from piracy. Ultra Media used it across its platforms to secure sensitive content.

What is automated statutory content insertion?
An automated system that inserts required warnings, disclaimers, and statutory scenes into content for regulatory compliance, without manual editorial work, important for content companies operating in regulated markets.

Does white-label OTT work at enterprise scale?
Yes. Ultra Media shows a large content company can run a portfolio of platforms with enterprise security and compliance on white-label infrastructure, gaining the efficiency of shared infrastructure without building or maintaining the technology.