By Sampath Mallidi, CEO of Revidd · Last updated October 2026
Launching one OTT platform is a project. Launching a portfolio of multilingual platforms, with DRM and regulatory compliance built in, is an enterprise undertaking. Ultra Media did it on Revidd's white-label infrastructure. Here is how.
Ultra Media launched multiple multilingual OTT platforms on Revidd's white-label infrastructure, with a full backend ecosystem (CMS, CRM, DRM, transcoding, and analytics) and an automated statutory content-insertion system for regulatory compliance. It used a single stack to spin up multiple segmented platforms and capture different audiences.
This is a case study in white-label OTT at enterprise scale.
The Challenge
Ultra Media set out to use its large subscriber base to launch multiple multilingual OTT platforms, capturing segmented audiences and accelerating geographic expansion, which required scale, segmentation, security, and compliance at once. A single platform would not capture distinct audience segments; building each from scratch would be prohibitive.
The core problems were familiar but amplified by scale: revenue tied to third-party platforms, no direct ownership of the audience, and limited monetization control, plus enterprise-specific requirements: premium content security, regulatory compliance for statutory content, and the need to launch and operate many platforms efficiently.
The Solution
Ultra Media launched multiple OTT platforms on Revidd's white-label stack, with a complete backend, DRM, and automated compliance, from one infrastructure. Revidd provided the platform, security, and automation; Ultra brought the content and the multi-platform strategy.
The key elements:
White-label OTT platforms: multiple branded, multilingual platforms spun up on one stack to capture segmented audiences, with SVOD, AVOD, and TVOD monetization.
A full backend ecosystem: CMS, CRM, DRM, transcoding, and analytics, the complete operational stack, delivered rather than built.
DRM: device-level enforcement that blocks screen recording and screenshots, securing premium, high-value content.
Automated statutory content insertion: automatic insertion of warnings, disclaimers, and statutory scenes for regulatory compliance, with a fully automated workflow requiring zero manual editorial work.
The compliance automation is notable: statutory requirements that would otherwise demand constant manual editorial work were handled automatically, at scale, across platforms.
The Results
Ultra Media operates multilingual OTT platforms on Revidd's white-label infrastructure with DRM and automated compliance, showing that a content company can run a portfolio of platforms from one stack without building or maintaining the technology. The multi-platform strategy let Ultra segment audiences and expand without proportional engineering cost.
The outcome shows the advantage of white-label at the high end: content security and compliance, plus the efficiency of launching many platforms from shared infrastructure, delivered as a managed stack rather than an in-house build.
Why It Matters for Large Content Companies
Ultra Media shows that white-label OTT scales to the enterprise: a large content company can launch and operate multiple platforms, with the security and compliance enterprise content demands, without building the stack. The build-vs-buy logic holds even at scale.
The lessons: use shared white-label infrastructure to launch multiple segmented platforms efficiently, rely on DRM to protect premium content, and automate compliance rather than staffing it manually. Our build vs buy OTT guide and white-label OTT guide cover when buying wins, including at scale, and our explainer on what DRM is in streaming breaks down how content protection works.
Launch and Scale Your OTT Portfolio
If you are a large content company that needs multiple platforms, DRM, and compliance without building the technology, book a demo. We will show how a portfolio like Ultra Media's runs on Revidd's white-label infrastructure.
FAQ
What did Ultra Media build on Revidd?
Ultra Media launched multiple multilingual OTT platforms on Revidd's white-label infrastructure, with a full backend (CMS, CRM, DRM, transcoding, analytics) and an automated statutory content-insertion system for compliance.
How did Ultra Media launch multiple platforms efficiently?
By using Revidd's white-label stack to spin up multiple branded, multilingual platforms from shared infrastructure, rather than building each from scratch. This let Ultra segment audiences and expand without proportional engineering cost.
What is DRM in this context?
Device-level digital rights management that blocks screen recording and screenshots, protecting premium, high-value content from piracy. Ultra Media used it across its platforms to secure sensitive content.
What is automated statutory content insertion?
An automated system that inserts required warnings, disclaimers, and statutory scenes into content for regulatory compliance, without manual editorial work, important for content companies operating in regulated markets.
Does white-label OTT work at enterprise scale?
Yes. Ultra Media shows a large content company can run a portfolio of platforms with content security and compliance on white-label infrastructure, gaining the efficiency of shared infrastructure without building or maintaining the technology.
