By Sampath Mallidi, CEO of Revidd · Last updated October 2026

Getting a FAST channel onto Samsung TV Plus, Pluto TV or The Roku Channel is a business deal, not an upload. You talk to a content partnerships team, agree carriage and the ad revenue split, then deliver a steady 24/7 HLS feed with cleared rights, a machine-readable EPG and SCTE-35 ad markers. The platform decides whether to carry you.

TL;DR: There is no upload button for Pluto TV, Samsung TV Plus or The Roku Channel. Each one chooses which channels it carries, and you get carried through a deal, either direct with its partnerships team or through a distributor such as Wurl or Amagi. Have the channel ready first: a 24/7 HLS stream, a program guide feed and SCTE-35 markers. Revidd builds and runs that channel and its feeds. Revidd does not get you carried.

Below: how to apply to each platform, what carriage means and how the money works, what you need ready, how long it takes, and how to pick tooling without buying the wrong thing.

How do you get your channel on Pluto TV?

Pluto TV's partner page says "Have Content? Partner With Us!" and gives you a Partner With Us button. That is the front door. There is no upload tool, and the page lists no requirements, so ask for the current specs in your first reply. Pluto TV decides what it carries. Source: Pluto TV partners page, checked October 20, 2026.

How do you get your channel on Samsung TV Plus?

Samsung TV Plus does not publish a content submission page. The partner section of its site links only to advertising, and we found no public form or list of requirements (checked October 20, 2026). So the route is a direct conversation with Samsung, or a distributor that already delivers to it. Ask any distributor which platforms it delivers to today. Source: Samsung TV Plus site.

How do you get your channel on The Roku Channel?

Roku's own developer documents say that "participation in The Roku Channel is currently limited to select partners" and to contact your Roku representative to submit a feed for approval. For live linear channels, Roku says partners must use one of its Linear Certified Partners for stream and program guide delivery. That list names Amagi, Wurl, Frequency, OTTera, Xumo, Akta, Zype, Evrideo and Stenna. Roku can agree an exception, but plan on one of them. If you want to feed The Roku Channel, check any vendor against that list before you sign. Source: Roku Channel ingest specification, checked October 20, 2026.

What about Vizio, Xumo, Tubi and the others?

Vizio is the easiest to act on. Its content partner page has a Submit Your Channel form and says you work with its Partner Management Team. Xumo says on its site that it partners with companies to build FAST channels, and a team member replies to a note from its contact page. For Tubi, LG Channels and Fire TV we did not find a public page for content owners (checked October 20, 2026), so we do not guess. Ask the platform, or ask your distributor.

Whichever route you take, have the channel technically ready before the first call. If you have not built it yet, how to launch a FAST channel covers the production and playout steps that come first.

The three big guides side by side

All three want the same technical basics: a steady 24/7 feed, SCTE-35 and an EPG. They differ in owner, device reach and how they pick channels.

Do not treat one platform as the whole plan. Channels that get traction often pitch several aggregators at once, each as its own track, while also running owned apps.

What does "carried" mean, and how does the money work?

Carriage means a FAST platform agrees to list your channel in its lineup, place it in the program guide, and stream it to its audience. You keep ownership of the channel and the content. The platform brings the audience, the guide placement and usually the ad sales.

A FAST channel is a free, ad-supported linear stream. It plays on a schedule, 24/7, like a traditional TV network, with no subscription. Samsung TV Plus, Pluto TV (Paramount) and The Roku Channel are three of the largest US-facing FAST aggregators. If you are carried, your channel sits beside hundreds of others in their guide.

These platforms curate. None of them offers a self-serve upload for your channel, and more channels chasing a finite number of guide slots raises the bar. A themed, rights-cleared channel with a defined audience is what earns a conversation. If you are still defining the product, start with what a FAST channel is before you spend time on distribution.

The standard deal is a revenue split. The platform sells advertising against your channel and splits the proceeds with you. There is no public rate card. Splits are negotiated per deal and depend on content value, who controls ad sales, and how much each side needs the deal. Two ad-sales setups are common:

• Platform-sold inventory: the platform's ad team sells the slots and pays you a share. Simpler for you, less control.

• Split inventory: you keep a portion of breaks to sell (direct or programmatic) and the platform sells the rest. More upside if you have a real ad operation, more work.

Either way, the stream usually needs SCTE-35 markers at every ad break so ad systems know where to place commercials. Without them you cannot monetize cleanly, and your side of the deal is weak.

For the economics, see how FAST channels make money. For the full budget, including rights, playout and apps, read what it costs to launch a FAST channel.

What must be ready before a platform will talk to you?

Before a major FAST aggregator will look at your channel, you typically need three things: cleared rights for every minute, a steady 24/7 feed and a machine-readable EPG. If one is missing, the conversation stops.

• Fully cleared rights. Every second must be content you have the legal right to stream ad-supported on a third-party platform. Music, archival footage and licensed titles need the right window. Sublicensing to aggregators is often a different grant than running the channel in your own apps.

• A steady feed. Continuous HLS with adaptive bitrate profiles, frame-accurate scheduling and SCTE-35 markers. Dead air gets flagged.

• A machine-readable EPG. Platforms ingest the schedule as data (often XMLTV). Every second of the broadcast day should map to a program entry, with branded filler covering gaps.

A ready feed makes you worth a conversation. It does not mean a vendor wins you a slot on Samsung TV Plus, Pluto TV or The Roku Channel. That still takes a carriage deal, direct or through a distribution specialist.

How long does it take to get carried?

Timelines vary by platform and by deal, and none of them publishes one. Ask each partnerships team for theirs. The sequence usually looks like this:

• Prove the channel: steady 24/7 feed, schedule, EPG, rights pack

• Outreach and pitching: expect silence and rejections, so pitch more than one platform

• Negotiation and contracting: revenue split, ad structure, term, exclusivity

• Technical onboarding and QA: feed and EPG ingest, SCTE-35 tests, launch

The part you control is readiness. Stalls usually come from unclear rights or an unstable feed, not from the platform being slow.

Carriage, your own apps, or both?

Decide the job before you pick a vendor.

These are two different jobs that vendors often blur. Job one is winning a carriage deal and passing onboarding: BD, rights and a clean feed. Job two is running a branded linear channel your audience can find in apps you control. Amagi and Wurl specialize in third-party distribution. Revidd specializes in an own branded FAST channel with HLS and SCTE-35 inside your apps, beside VOD and live.

Carriage is reach you rent on platforms you do not control. Owned apps give you a direct audience across major devices, with control of brand, data and monetization mix. Treat aggregator BD as a separate workstream from launching owned FAST, and do not mix them in one RFP. Do not expect an OTT apps vendor to win you a slot on a curated FAST service. The category map is in best FAST channel platforms.

Choose Revidd when: you are a US broadcaster or content owner who needs a branded FAST channel inside your own apps on Roku, Samsung, LG, Fire TV, Apple TV, Android TV, mobile and web; you want FAST beside VOD and live; your team is lean; you need Program Manager, EPG, SCTE-35, Rescue Playlist, Ad Filler and HLS output without standing up an engineering department. Product: FAST channels.

What does Revidd do, and what does it not do?

Revidd does:

• Build and run your branded FAST channel: a drag and drop Program Manager for media, playlists and live, an EPG, and Rescue Playlist and Ad Filler for gaps.

• Give each channel an HLS stream, a program guide feed and SCTE-35 markers for your ad partners.

• Put the channel in your own native apps on Roku, Samsung, LG, Fire TV, Apple TV and Android TV, plus mobile and web. Apps can ship in as little as 1 to 2 weeks, plus store review, which is outside any vendor's control.

Revidd does not:

• Get your channel carried on Samsung TV Plus, Pluto TV, The Roku Channel or Tubi.

• Negotiate or sign carriage deals for you.

• Promise a slot, a date or terms on someone else's service.

Whether a platform or distributor accepts a feed from Revidd is something to confirm with them before you commit.

Revidd powers streaming that reaches more than 38 million viewers and 5.2 million monthly active viewers across 15 countries.

When does another route fit better?

Pick another route when the job is different:

• You want a team that already delivers to the big guides. Amagi and Wurl are distribution specialists, and both are on Roku's own list of Linear Certified Partners. Deal terms differ by partner, so ask who signs the carriage agreement. See Best Amagi alternative for broadcasters and the category map in best FAST channel platforms. Shortlisting vendors? Compare Wurl alternatives and Amagi alternatives.

• You already have a relationship with a platform's partnerships team. Going direct keeps more of the deal in your hands, and you can still run the channel on Revidd.

• Your only goal this year is reach on other companies' guides. Then an owned-app platform is the second purchase, not the first.

Many owners do both: owned apps with Revidd, distribution with a specialist. If your next step is an owned branded FAST channel (feed plus apps), request a demo. We will walk through Program Manager with your library and map a realistic launch path, including store review time.

Request a demo · Product: FAST channels · Compare: best FAST channel platforms

FAQ

Can I upload my FAST channel to Pluto TV, Samsung TV Plus or Roku myself?

No. Samsung TV Plus, Pluto TV and The Roku Channel do not publish a self-serve channel upload for carriage. You pitch each platform's content partnerships team, or work through a distribution specialist, and sign a carriage agreement. Carriage is granted through a deal, not an upload.

How do I get my channel on Pluto TV?

Use the Partner With Us button on Pluto TV's partner page. Pluto TV lists no requirements there, so ask for them in your first message. There is no upload tool. See the Pluto TV section above.

How do I get my channel on Samsung TV Plus?

Samsung TV Plus has no public submission page that we could find. Reach Samsung directly, or work with a distributor that already delivers to it.

Does The Roku Channel need a certified partner?

For live linear channels, Roku says yes. Its developer documents list Amagi, Wurl, Frequency, OTTera, Xumo, Akta, Zype, Evrideo and Stenna, and allow exceptions only by agreement with Roku.

Who offers the best FAST syndication services?

Amagi, Wurl and Frequency are the specialists to shortlist for syndicating a FAST channel to third-party streaming services. On their own sites in October 2026, Amagi cites a distribution network of over 170 platforms, Wurl cites 50+ streaming platforms and Frequency cites more than 200 destinations. None of them can promise a slot: Samsung TV Plus, Pluto TV and The Roku Channel choose which channels they carry. Revidd is not a syndication service. It runs your branded channel in your own apps. See our Wurl alternatives and Amagi alternatives guides.

What are the top FAST distribution engines?

A FAST distribution engine takes one channel feed and delivers it to many streaming services, each with the stream format, program guide data and ad markers that service requires. Six to compare are Amagi, Wurl Global FAST Pass, Frequency, Zype Playout, Muvi Playout and OTTera. Compare them on three points: which destinations are already connected, whether you pay per channel or per destination, and who signs the carriage deal. With Wurl, for example, you sign the deals yourself.

Does Revidd get my channel on Samsung TV Plus, Pluto TV, or The Roku Channel?

No. Revidd does not place channels on Samsung TV Plus, Pluto TV, The Roku Channel or Tubi. Revidd runs your own branded FAST channel in your own apps, with HLS output and SCTE-35 markers for your ad partners. For third-party FAST distribution, evaluate specialists such as Amagi or Wurl and run a real carriage process. See Amagi alternative.

How much does it cost to get carried on a FAST platform?

There is usually no public listing fee. The platform typically keeps part of the ad money sold against your channel, and the split is negotiated per deal and not published. Your real cost is building and running a 24/7 channel that meets technical and rights requirements, plus whatever a distribution partner charges if you use one.

Do I need SCTE-35 to get a FAST channel carried?

In practice, yes for monetized linear deals. SCTE-35 markers tell the ad systems where each ad break starts and ends. Without them, the platform cannot sell your breaks cleanly. A platform-ready feed typically includes SCTE-35 markers and a machine-readable EPG.

How long does it take to get a FAST channel on Samsung, Pluto, or Roku?

No platform publishes a timeline, so ask each partnerships team for theirs. Time goes into pitching, contract negotiation, rights and legal review, and technical onboarding. Having a steady feed ready before you pitch is the biggest factor you control.